Espaço A Arquitetura — Caroline Bollmann

Lavanderia Mr Jeff

A 70 m² commercial store in Curitiba for a global laundry franchise: architecture and interiors with a steel-frame mezzanine that houses all production on the upper floor and a welcoming reception on the ground floor.

Typology
Commercial
Location
Curitiba, Brazil
Floor area
70 m²
Year
2019
Façade of the Mr Jeff Laundry in Curitiba with a glass storefront, the brand's blue sign, an entrance door and a custom mat on the sidewalk
Fachada da loja comercial: vitrine de vidro, letreiro azul da marca, identidade visual global e tapete personalizado na calçada convidam o cliente desde a entrada.
Reception of the Mr Jeff Laundry with a blue wall, laundry, dry cleaning and ironing icons, a shelf with brand bags, a white counter with the logo and a staircase to the mezzanine in the background
Reception and customer service: the brand's blue wall with laundry, dry cleaning and ironing icons, a shelf with Mr Jeff bags, a white counter with the logo and a staircase leading to the production mezzanine.
Reception of the Mr Jeff Laundry with a white counter, waiting chairs, a panel of brand illustrations and a staircase to the mezzanine
Waiting area and counter: white chairs, a minimalist counter, an illustrated panel with the brand's services and a staircase to the mezzanine, keeping the global visual identity in a welcoming local store.
Sorting area of the Mr Jeff Laundry with white tables, shelves, brand bags and a services banner in the background
Sorting on the ground floor: light-colored tables for organizing and checking the clothing, shelves, Mr Jeff bags and a services banner in a functional, well-lit space.
Mezzanine of the Mr Jeff Laundry with ironing tables, industrial dryers in the background, open cabinets and light vinyl flooring
Production on the mezzanine: ironing tables, industrial dryers in the background and organized cabinets on the upper floor, where the entire washing and finishing operation is concentrated without interfering with the reception.

The client's challenge

Fitting a global laundry franchise store into just 70 m² of retail space in Curitiba, ensuring the upper floor could hold the entire production operation — washing, ironing, drying and equipment — on a light steel-frame mezzanine, without sacrificing the brand's visual identity or the comfort of those working there daily.

The design solution

We designed a steel-frame mezzanine that concentrates all washing, ironing, drying and equipment storage on the upper level, freeing up the ground floor for reception, customer service and circulation. In the work environment, we applied paint, a plaster ceiling, a complete electrical design, furniture, lighting and finishes that translate the brand's global guidelines into a functional, comfortable and recognizable local store. Ventilation was sized to dissipate the heat generated by the machines, controlled lighting reduces staff fatigue, and easy-to-clean materials maintain the cleanliness required by the industry.

The project started from the need to adapt a small commercial lot to an extensive operational model: the franchise required a visible reception area, an organized flow of clothing and a complete laundry production operation in just 70 m². The solution was to raise the operation to a light, resilient steel-frame mezzanine, which houses washing machines, dryers, ironing lines and storage without occupying the ground floor.

On the lower level, the reception was designed to welcome customers and translate the brand's global identity into local finishes: paint, a plaster ceiling, electrical design, custom furniture and layered lighting. Staff comfort was treated as part of the project: ventilation sized for the heat from the equipment, light with controlled color temperature, and acoustic surfaces that reduce the continuous noise of the machines.

The construction was overseen from start to finish by the studio, ensuring that the mezzanine structure, the plumbing and electrical installations and the final finishes met both technical standards and the franchise's guidelines. The result is a compact, efficient store aligned with the brand, where the architecture solves the logistics without losing the experience of whoever walks through the door.

Back to all projects

Healthy Architecture pillars applied

  • Air Quality

  • Natural Light

  • Acoustics

Learn about the creative process

Other projects

B | T Residence (Sunset House) in Curitiba: contemporary main façade with white volumes, dark marble panels, vertical garden, entrance door, staircase and garage under a blue sky

B | T Residence - Architecture

Dining room of the B | T Residence (Sunset House) in Curitiba: large table with a dark mirrored top, gray upholstered armchairs, dark pendant lamps, a wood panel and large window frames overlooking the forest

B | T Residence - Interiors

I want a project like this — message on WhatsApp