Vitrine Artefacto
A brand storefront in Curitiba: the glazed façade reveals a sophisticated interior setting, with designer furniture, scenic lighting and finishes in neutral tones.
- Typology
- Show Homes
- Location
- Curitiba, Brazil
- Year
- 2025
The client's challenge
Creating a storefront that would serve as the brand's calling card in the city: the space needed to be visible and inviting at night, convey sophistication without feeling inaccessible, and bring together furniture pieces from different collections into a single, cohesive and aspirational setting. At the same time, the scene needed to carry a personal meaning: one architect's tribute to another.
The design solution
We designed the storefront as a suspended room: a full-height glass façade opens the interior to the sidewalk and lets the scenic lighting — with a cove, directional spotlights and a backlit slatted panel — create layers of warm light that highlight each piece. The light stone flooring, the curved ceiling with a circular sculptural fixture and the taupe-toned panels form a neutral, timeless base, while palm trees and a vertical garden soften the transition between the commercial space and the street. The furniture was arranged in groupings that simulate real living and dining spaces, inviting the onlooker to imagine the pieces in their own home. The storefront also held a gesture of admiration: Caroline Bollmann paid tribute to architect Jocymara Nicolau, a longtime friend and travel companion around the world, by including in the scene an inverted mirroring as a metaphor for exchange, crossed gazes and a friendship that crosses borders.
The storefront was conceived as a livable environment: instead of displaying isolated pieces, we arranged living and dining groupings that reproduce the scale and comfort of a real home, allowing visitors to picture the furniture in use.
Lighting is the main scenic device: coves and backlit slatted panels create a uniform, golden light, while directional spotlights highlight textures and volumes. The greenery of the palm trees and the vertical garden beside the façade brings freshness and softens the rigidity of the commercial outline.
The photo capturing Caroline alongside Jocymara Nicolau translates the storefront's concept into another layer: two architects, friends and travelers, positioned on the inverted side of the scene as a mirroring — a metaphor for the exchanged gaze, mutual inspiration and a partnership that crosses distances.
The relaxed photo of the two architects inside the storefront reveals the mood behind the project: smiles, complicity and the lightness of a partnership built over the years — one that, in this scene, also translates into design.
More than set design, the storefront represents a milestone for the studio: having the name Espaço A Arquitetura — and that of Caroline Bollmann — associated with the storefront of a leading Brazilian design brand in Curitiba is, above all, recognition of work that unites aesthetics, technique and sensibility. The glass façade displaying the studio's name seals a professional achievement and celebrates interior architecture as a language capable of telling stories and building identities.
Healthy Architecture pillars applied
Natural Light
Air Quality
Biophilia
